Natasha Lucia Lovely

Creative director

Personal Brand Expert


macaron connoisseur




International Speaker

the art of lovely living

Hi there 〰️ Welcome to this lovely little corner of the internet, a space I hope fills you with joy, inspiration, and encouragement. You’ve probably gathered that I’m a true multi-passionate, multi-hyphenate. My path in life has been filled with beautiful adventures and cross-pollination of impactful experiences.

My experiences have taught me there is beauty in every corner of our lives. We owe it to ourselves and those around us to embrace our desires and marry our passions and expertise to do good, serve others, and live beautifully- the art of living.

Each of us has the potential to design a life that lights us up and impacts the world. Through our encounters and experiences together, whether digitally or in-person, I hope you feel well-equip to become the architect of your wildest imaginations and inspired to make living itself an art (your iconic masterpiece).

Lucia Lovely Natasha Personal branding Florida
Natasha Lucia Florida Naples

Iconic Companies & Brands I've Worked With

Procter & Gamble

Serena & Lily






iHeart Radio

Lucia Natasha Lovely Personal Branding

Some Things To Know About Me

You'll likely find me

People know me by

Reading or writing

My Husky - Aspen

In my bag you'll always find

I'm most inspired by

A needlepoint canvas

European architecture

I look forward to

Someday I hope to


Write a novel

The full Story



I was almost a fashion designer

I found purpose as a therapist

Personal Branding Natasha Lucia

the early years

Natasha lucia, msw, MBA

I've always been a creative soul seeking inspiration from my surroundings. Adventures, as an expat child, sparked my fascination with the world, cultures, people, design, and all things lovely. Growing up, art was my way of intimately connecting with the world around me. Fashion provided me an outlet to tell stories. Textiles nurtured my creativity, and people fueled it. I found joy in studying the art of fashion and became obsessed with understanding the influence clothing had on people and vice-versa. I spent years filling countless sketchbooks, subjecting my family to be fit models, and transforming my unique experiences into wearable art that I dreamed one-day would delight others just as they did me.

Halfway through college, my path shifted from designing clothes on sketchbooks to designing transformative lifestyles with individuals. After taking a psychology course, I decided to transition from studying design to studying social work and interpersonal communication. I spent years refining a mastery in combining my love of story-telling and people to create a beautiful marriage of passion and skill. Design was very much an intimate part of my every day as a clinical therapist. I found unparalleled purpose in being a pediatric therapist. Infused in my unique clinical approach was the motto, "to make living itself an art" - our lives are each meant to be masterpieces; it's up to us to master our moments and drive impact.

From Musings to Mastery:

Writing has always been an integral part of my life and an intimate way to share my musings with others. In 2013, I launched an online lifestyle publication, Life with Lovely, that quickly grew into an iconic digital destination of thoughtful conversations sparked by the best in wellness, travel, and fashion. Content creation allowed me to work with global companies, including Procter & Gamble, Amazon, Serena & Lily, Nordstrom, Delta, and iHeartRadio. Most importantly, it cultivated a community driven by passion and fueled by creativity. It served as a digital space emulating the feeling you get after coffee with your best friend and sharing your most recent inspirations, latest obsessions, and noteworthy moments.

From Storyteller to Visionary Leader

Building on a foundation of storytelling cultivated during my 'Life with Lovely' era, I ventured into a new chapter - founding Aspen & Oliva. This boutique agency, rooted in my love for design, psychology, and culture, focuses on empowering women to architect and refine their personal brands. With a sophisticated, human-centered approach, we help entrepreneurial and professional women create brands that truly embody their spirit and seamlessly enrich every corner of their lives.

During the pandemic, I recognized a need among women caring for aging parents. This insight led to the creation of a ministry that has quickly transformed into an international movement, offering support to thousands of women in this critical season of life.

My career path is woven with continuous innovation and driven by a commitment to transformative communication, positioning me as a tastemaker and authority in the realm of premier branding and an advocate for the modern multi-hyphenate woman.

A premier personal branding and professional development agency.

An international movement supporting the well-being of Catholic caregivers.

to make living itself an art