Natasha Lucia Lovely


Personal Brand Expert


macaron connoisseur




International Speaker

the art of lovely living

Hi there 〰️ Welcome to this lovely little corner of the internet, a space I hope fills you with joy, inspiration, and encouragement. You’ve probably gathered that I’m a true multi-passionate, multi-hyphenate. My path in life has been anything but linear. It’s been a series of twists and turns filled with beautiful adventures and cross-pollination. Perhaps you can relate? If you’re curious to learn about my “hummingbird” journey from designer to therapist, and now CEO of the premier personal branding agency, Aspen & Oliva, this podcast episode walks you through the journey.

I’ve acquired various titles throughout my personal and professional journey: CEO, thought-leader, entrepreneur, therapist, designer, influencer, podcaster, writer…you name it. Although the titles have evolved, the baseline of my work remains the same - to serve others by marrying my love of design and passion for helping people reach their potential.

My experiences have taught me there is beauty in every corner of our lives. We owe it to ourselves and those around us to embrace our desires and marry our passions and expertise to do good, speak the truth and live beautifully- the art of living. Each of us has the potential to design a life that lights us up and impacts. Through our encounters and experiences together, whether digitally or in-person, I hope you feel well-equip to become the architect of your wildest imaginations and inspired to make living itself an art (your iconic masterpiece).

Lucia Lovely Natasha Personal branding Florida
Natasha Lucia Florida Naples

Iconic Companies & Brands I've Worked With

Procter & Gamble

Serena & Lily






iHeart Radio

Lucia Natasha Lovely Personal Branding

Some Things To Know About Me

I'm obsessed with

People know me by

Macarons & cappuccinos

My dog Aspen

In my bag you'll always find

I'm most inspired by

A needle, thread, ndpt canvas

European architecture

I look forward to

Someday I hope to


Start a fragrance line

The full Story



I was almost a fashion designer

I found purpose as a therapist

Personal Branding Natasha Lucia

the early years

Natasha lucia, msw, MBA

I've always been a creative soul seeking inspiration from my surroundings. Adventures, as an expat child, sparked my fascination with the world, cultures, people, design, and all things lovely. Growing up, art was my way of intimately connecting with the world around me. Fashion provided me an outlet to tell stories. Textiles nurtured my creativity, and people fueled it. I found joy in studying the art of fashion and became obsessed with understanding the influence clothing had on people and vice-versa. I spent years filling countless sketchbooks, subjecting my family to be fit models, and transforming my unique experiences into wearable art that I dreamed one-day would delight others just as they did me.

Halfway through college, my path shifted from designing clothes on sketchbooks to designing transformative lifestyles with individuals. After taking a psychology course, I decided to transition from studying fine arts to studying social work and interpersonal communication. I spent years refining a mastery in combining my love of design and people to create a beautiful marriage of passion and skill. Design was very much an intimate part of my every day as a clinical therapist. I found unparalleled purpose in being a pediatric therapist. Infused in my unique clinical approach was the motto, "to make living itself an art" - our lives are each meant to be masterpieces; it's up to us to master our moments.

My entrepreneurship journey began as a travel and lifestyle content creator {Life with Lovely}. Writing has always been an integral part of my life and an intimate way to share my musings with others. This lifestyle publication quickly grew into an iconic digital destination of thoughtful conversations sparked by the best in beauty, fashion, travel, and lifestyle; as well as afforded me the opportunity to work with global companies including Procter & Gamble, Amazon, Serena & Lily, Nordstrom, Delta, and iHeartRadio. Most importantly, it cultivated a community of women driven by passion, fueled by creativity, and recognized for timeless style. It served as digital space emulating the feeling you get after you have coffee with your best friend and share your most recent inspirations, latest obsessions, and noteworthy moments.

My entrepreneurial journey has given me the platform to share my inspirations and diversified experiences to serve others. My intentional and curatorial approach to infusing loveliness into lifestyle propelled the establishment of my personal brand centered around modern sophistication, timeless elegance, and influenced by unapologetic notes of adventure. Over time, my brand developed into a business that now guides women in all areas of their lives - professionally and personally.

After five years as a solopreneur, my passion for designing and optimizing personal brands gained unparalleled recognition in quality and performance. A marriage of passion and skill led me to found the now premier personal branding and development agency, Aspen and Oliva. Combining business and brand therapy expertise, Aspen and Oliva was established with the mission to guide high-achieving women professionals and entrepreneurs to architect, refine, and master an iconic personal brand that effortlessly transcends into all areas of their lives - professional and personal. Through 1:1 mentorship, an exclusive membership, courses, and events, Aspen & Oliva clients are guided through unparalleled personal branding and leadership development experiences that equip them to become living testaments of their iconic brands at every moment.



Other Ventures

Passion and expertise have propelled the establishment and growth of numerous business ventures in various industries.

An innovative digital platform providing support, solutions, and accompaniment to Catholics caring for aging parents.

Dear Aspen

Natasha Lucia Studio

A luxury lifestyle brand for your furry friend inspired by stories from around the global.

Seasonal collection of hand-painted needlepoint canvases.

Coming Winter 2022

new collection fall '22

About Natasha Lucia Aspen and Oliva Personal Branding

Iconic Personal Branding

We are devoted to helping professional and entrepreneurial women architect, refine, and master an iconic personal brand and lifestyle through premier experiences.